made to mean more.
A student-led venture that makes engraved steel jewelry and accessories. Our group handled the entire brand system, with the creative head leading the design and me taking care of marketing. It was a fully collaborative effort to create a cohesive and polished brand.
logo concept
The logo is inspired by charm jewelry and the spark that appears when something is engraved. It also features a subtle “S” in the negative space. To make the design feel approachable, we chose rounded edges, a decision made together with my co-founders to reflect the brand’s friendly and inviting personality.
Irene Nim 