This is my jam!
gelee is a skincare brand inspired by berry jams.
logo concept
The logo is based on the letter G, designed within a circular form. A star sits at the center, shaping the silhouette of the G. The star adds a sense of playfulness while also suggesting the spread of jam, rather than being just a random shape. The circular form of the logo reflects the different shapes and varieties of berries, tying the design back to brand’s inspiration and theme.
Irene Nim 